I was fascinated to read the blog postings from speakers attending the upcoming SuperNova conference in California next week.Supernova is a unique conference that brings together business, government, and technology thought leaders to understand how decentralization and pervasive connectivity are changing our world. Intelligence is rapidly moving to the edges, through networked computers, empowered users, fluid digital content, distributed work teams, and powerful communications devices. Business models are under pressure as end-users gain greater control, computing becomes a commodity, and companies collaborate across geographic boundaries. At the same time, new opportunities are emerging through social software, pervasive wireless networking, massively multi-player virtual worlds, and distributed e-commerce, among other trends.
In essence, these trends are creating a truly connected - Flat world. Platforms such as the web are no longer the new frontier; they are the baseline. Supernova attempts to answer “what’s next” after everything is connected.
The blog that gained my attention was Dr. Irving Wladawsky Berger’s posting. His vision of the challenges that we globally need to collaborate on were insightful and reflect the type of global thinking required to help make our world a better place. Five major challenge or problems worthy of Super Nova consideration are summarized below:
#2 Information-based Health care: There are two complementary challenges associated with health care and related areas. The first is research-oriented. In the 20th century, physics was viewed as the key discipline pushing the boundaries of computational sciences. That role has been now taken over by biology, and more specifically computational biology and informatics. They hold the promise of revolutionizing the practise of medicine, by, for example, enabling us to use genomics information for personalized medical care and mapping the human brain so we can better understand and treat psychiatric disorders like autism, schizophrenia and depression.Then there are the very practical challenges facing health care today including efficiency, costs, safety and capacity. Most industries are way ahead of health care in successfully applying methodologies like lean production and six sigma to systematically improve their processes. The health care industry must embrace such engineering and management practises to achieve continuous improvements in key measures like clinical outcomes, patient safety, and productivity. Interersting information on “Web 2.0-driven scientific publishing”, can be found at this website. A good contact in this space is Dr. Animesh Sharma.
#3 Learning in the Knowledge-based Age: It should not come as a surprise that as we move to an increasingly knowledge-based, fast changing economy, lifelong learning is more important than ever. Learning is now not just something we do in school when we are young, but rather, something we have to continue to do all through our lives if we hope to keep up with the constantly changing skills requirements of the marketplace.
The Web has become a wonderful platform for learning, in particular its evolution into a collaborative and highly visual platform through Web 2.0 and Virtual World capabilities respectively. Such new IT-based learning applications could help workers acquire the required training for new jobs in a more experiential, “hands-on” way. They could also help us better reach out to children with disabilities who have trouble reading and processing verbal language, as well as to any children that for whatever reason are not responding well to existing teaching methods.
#4 The Search for Clean, Plentiful Energy: Energy may very well be the single biggest problem facing humanity. The world faces major challenges in finding reliable supplies of energy, and reducing the environmental impact of energy production and use. Energy is also directly linked to some of the toughest problems we face in the 21st century, such as water, food, poverty, transportation, terrorism and war. A number of major efforts are aimed at obtaining cheap, clean energy from renewable sources, such as wind, water and solar power. BioFuels are one of the most exciting such efforts, but require considerable scientific and engineering advances, such as devising new technologies to enhance and accelerate the conversion of organic matter to biofuel molecules and using modern plant science to develop species that produce a higher yield of energy molecules and can be grown on land not suitable for food production.
#5 The Long, Cultural War: National security used to primarily mean having a strong military that hopefully serves mostly as a deterrent, but that can quickly be deployed and win whatever wars and skirmishes arise around the world. This is absolutely necessary - but no longer sufficient. The conflicts in which we now increasingly find ourselves are much more complex, spread out across the globe, and involve a variety of enemies organized into small groups that are usually integrated into the local civilian populations. The Long War is the name that the US Military has appropriately given to this different kind of 21st century conflict. The Long War has the feel of a battle of civilizations or cultures. It is fast changing and difficult to plan; with a need to focus on people and cultures not just on weapons. New tools and skills are needed to fight such a global, complex, information-intensive and unpredictable long war. The Web’s role as a global platform helping people around the world to communicate, share information, and self-organize may very well be the ultimate weapon in the Long War.
Summary
All these Grand Challenge problems share a few key characteristics. They are very, very difficult, requiring heroic breakthroughs from groups in multiple disciplines working closely together around the world. They must have a significant scientific, economic and/or social impact. But, perhaps most important, they must capture our imaginations, so we become enthralled by the possibilities and find within ourselves something that lets us achieve the near impossible.
When we did our research for our last book on the decentralization implications and impacts of collaboration on creating the new world order, the other critical theme we stressed was the need for new leadership styles and cultural architecture development that encourages more diversity, flatter organizational structures, and ensuring the collaboration toolkits for socialization are in place. The problem we also see is technology capabilities are far more advanced that our leadership and decision making capabilities. We still have major generational style differences with the Baby Boomers and Generation X and Generation Y approaches to socializing. For insights, we recommend as a good baseline to understand the collaboration Super Nova challenges, pick up Collaboration Commerce: The Next Competitive Advantage.

